Max Clifford praises local magazines
Leading PR guru Max Clifford, who writes a column in Archant Life’s glossy county magazine Surrey Life, has described regional magazines as an antidote to the ’nasty and negative’ culture of national newspapers.
Max told delegates at the Periodical Publishers Association’s regional magazines summit that local magazines were a force for good within society.
“As the national press gets ever more hostile and ever more economical with the truth, I think it’s increasingly important that people in their local areas get to know what’s really going on and really happening and also read a magazine that actually cares about the quality of life,” he said.
“I live in a beautiful place but work in a savage world. There’s an awful lot of good things going on - you won’t know that from reading the national press but you might know that from reading your local publications.”
Max said regional magazines had an opportunity to help build communities and promote themselves at the same time, by holding events such as carol concerts and charity teas.
Read Max's regular Surrey Life column, The Max Factor with Max Clifford, here:
Related Links:
http://www.surreylife.co.uk/main-menu-surrey-celebrities-max-clifford--33394